Hello, I’m Mishaal!
I design experiences that convert, delight, and scale - powered by systems thinking, sharp intuition, and lattes.
Hello, I’m Mishaal!
I design experiences that convert, delight, and scale - powered by systems thinking, sharp intuition, and lattes.
Currently designing at Beyond ONE
Currently designing at Beyond ONE
Open to new opportunities
Open to new opportunities
Open to new opportunities
Mobile Number Transfer, Virgin Mobile
Tripled digital acquisition from 7% to 23% by redesigning mobile number transfer onboarding end-to-end. It is now the blueprint for four markets across GCC & LATAM
Tripled digital acquisition from 7% to 23% by redesigning mobile number transfer onboarding end-to-end. It is now the blueprint for four markets across GCC & LATAM
Beyond ONE Design System
Co-built Beyond ONE's first design system, unifying four brands, using Claude AI to build and document components. Cut design-to-dev handoff time 40%, WCAG issues 90%. Now running across 100% of live products.
Co-built Beyond ONE's first design system, unifying four brands, using Claude AI to build and document components. Cut design-to-dev handoff time 40%, WCAG issues 90%. Now running across 100% of live products.
Fixing eSIM Activation, Virgin Connect Roam
Fixing eSIM Activation, Virgin Connect Roam
Redesigned the full post-purchase flow, from checkout through dashboard. Activation hit 96%, refunds dropped from 23% to 3.5%, install time fell to 90 seconds.
Redesigned the full post-purchase flow, from checkout through dashboard. Activation hit 96%, refunds dropped from 23% to 3.5%, install time fell to 90 seconds.
Remittance Redesign, Friendi Pay
Remittance Redesign, Friendi Pay
750k users sending money home through an app they didn't trust. Reframed a UI refresh into a trust problem. Redesigned how money is sent. 37% increase in first transfer, support tickets down 34%. Live in Oman, expanding into KSA.
750k users sending money home through an app they didn't trust. Reframed a UI refresh into a trust problem. Redesigned how money is sent. 37% increase in first transfer, support tickets down 34%. Live in Oman, expanding into KSA.